When you want to start your own home based business, but can't quite figure out how to go about it, an incentivized marketing is the ideal solution. It's easy to understand, and in many cases, the incentives provided can be as well-planned as the sales process itself. Here are a few things to keep in mind when choosing an incentive marketing platform for your business.
A goal. Before you begin your sales pitch or your sales letters, you need to have an actual target. Sometimes that goal can be as simple as promoting the idea of your service or product, but other times it can be more involved. An incentivized marketing platform can help you determine exactly what that goal is, and if you're going to follow through with it.
The sales funnel. If you plan on using the sales funnel to promote your products or services, then you'll need one. Many platforms provide pre-built sales letters or emails, and depending on your specific project, you may have a good idea of how your sales funnel should look like.
A timing system. Incentive marketing platforms will give you the tools to program exactly when you want your sales letters to be sent out. As they say, timing is everything, and you'll need to have a system in place to help you get it right every time.
Communication. Even if you're selling yourself, you still need to communicate. When you're just starting out, the best thing to do is to send the occasional email to your list. On the other hand, if you've been doing it for awhile, you might consider using a content management system to maintain consistency and continuity.
Traffic generation. Remember, you'll want to send traffic to your site from your emails, but that traffic needs to convert. If your email doesn't offer them any incentive for converting, then no one will ever leave your site.
Key phrases. If you really want to build a strong email list, then you'll need to find and include key phrases within your copy. Your key phrases should be relevant to your business, and it should also be short and to the point. This will ensure that people who click on the emails get the message, and will stick around to learn more about what you have to offer.
Auto-responder. If you're looking to generate some additional traffic to your site, then you need to use an auto-responder. Since so many people simply click away after clicking on an email, there's no way to guarantee that you'll have more than the bare minimum of visitors to your site. With an auto-responder, you can start building an email list that will continue to grow for years to come.
Add-on benefits. Sometimes, offering add-on benefits to your list will actually turn them into loyal customers. The most effective ones include things like freebies, event tickets, or sweepstakes entries. If you've been following all of the previous tips, and haven't gained any new leads, then an incentive marketing platform can also offer new subscribers to your list with a free product or event ticket in return for their email address.
What happens after you sign up? If you've used the incentives listed above, or if you're offering something else along with your incentives, you'll want to continue building the relationship between you and your subscriber. It's important to never forget that your subscriber isn't signing up for just any old newsletter.
In addition to sending regular newsletters, you can also send your sales letter, or anything else, once a month. You may even consider sending an event invitation letter once a month or once a quarter.
Your subscriber's interest is going to show as soon as you begin to send them your emails. If they really want to sign up for your newsletter, they'll be ready for the opportunity to do so. Because of this, it's important to treat your subscribers as friends and confidantes, not just as customers that you plan to sell products to.