SEO, according to Moz, is a set of practices designed to improve the appearance and positioning of web pages in organic search results. There are multiple pages in organic search results, but businesses implementing an SEO strategy strive to gain a position on the first page.

The leading roofing SEO company proves your website and its reputation online so that it ranks highly on search engine results pages (SERPs) for keywords related to your services.

Image Source: Google

Roofer SEO Strategies To Earn the First-Page Ranking on Google

1. Create & Optimize Your Google Business Profile

A Google Business Profile is a free resource offered by Google that allows business owners to take ownership of how their business is featured in the Local Pack section of Google results and provides roofers the opportunity to promote their products and service offerings.

The Local Pack is one of the most frequently displayed features on Google. It lives in between the Google Ads results at the top of search results and the organic search results. 

2. Ensure Your Website Is Mobile-Friendly

Mobile web browsing accounted for 48% of the internet market share, which is almost half of all total internet browsing. With the increase in mobile usage by consumers, it is pivotal in today’s digital age to have a mobile-friendly site.

This includes actions such as being able to navigate quickly from one page to another with minimum loading time or being able to locate the contact information of a business easily.