So what makes one website design company different from another? Which USP to look for to choose one company over another?

This question really depends on your type of business e.g. If you're a good hotel with lots of restaurants, you'll need a website that's a little better than a local retailer, eg. a plumber or electrician. Of course, this is reflected in the price.

If you want regular updates on your website, this is also reflected in the price you pay monthly or upfront.

You can navigate here https://renewpowermarketing.com/web-development-design/ for website design companies in Columbia.

One of the most overlooked elements when looking for a website designer is whether Search Engine Optimization (SEO) is enabled, without which your website will never be seen by people/customers searching for keywords related to your website/business. This is perhaps the most important factor in deciding who to turn to for your website design.

Designing a website today is relatively easy compared to 5 or 10 years ago. They have content-based websites like WordPress that anyone with average computer skills can build. You don't need any knowledge of website design or HTML.

That's why so many website design companies have sprung up, what these companies can't or can't do is the most important thing you can do with a website and that's SEO, the problem is it takes a long time to get it right.